Rama Chorpash's New York studio develops objects that explore contemporary social use and production, via the design of benchmark: products, housewares, environments, branding, packaging, furniture and art. Projects are done just a few at a time, thus employ a high level of personal dedication and insight.
Rama has had a studio in São Paulo Brazil focusing on Latin American product development. He has been a Senior Project Manager/Designer with ECCO Design New York, has worked with the advertising agency DM9/DDB Brazil as well as helped found the Swatch Lab New York, designing for many collections. Additionally he participated in the design of the Centennial Olympic Pavilion. He has designed for companies such as: Herman Miller, Swatch Watch, Timex, Victorinox Swiss Army - Apparel, Cisneros Group, Hewlett Packard, Carlos Miele, CulinHome, and Colgate.
Having worked in many fields and industries, Rama's generalist background affords uncommon insight and capacity for innovation. Sensitivity to consumer needs and desires while balancing business strategy and production goals has yielded a designer known for his successful and award winning products. Work is widely published from a feature profile in The New York Times Style Magazine to Metropolis Magazine. Rama's design has been exhibited coast to coast from the Museum of Modern Art (MoMA) to the San Francisco Museum of Modern Art (SFMOMA) and internationally from Portugal's Bienal da Prata to Switzerland's Design Miami / Basel Art Fair. He has been included many times in ID Magazine's Annual Design Review and has won numerous IDEA / Business Week Good Design (Industrial Design Excellence Awards). Projects have been featured in publications including: Art and Auction, Vogue, New York Magazine, Harper's Bazaar, The San Francisco Chronicle, Surface, Metropolitan Home, Wallpaper, Architectural Record, The International Design Yearbook, ABC's Good Morning America, Oprah Winfrey and the Discovery channel's Tech TV 'Invent This'.
Chair of Industrial Design at The University of the Arts (UArts), Rama's design discourse extends from the academic setting to activities such judging the equipment category for International Design Magazine's Annual Design Review, impersonating Tobias Wong at the New York Art Directors Club panel discussion on 'Design Wit and the Creative Act' and 'Dialogues with Design Legends' at the 92nd Street Y. Leaving his position at UArts at the end of the month, he has been selected by Parsons The New School for Design, School of Constructed Environments (SCE), as an Associate Professor of Product Design / Director of Product Design. As Director, he us additionally charged to help create an integrated academic vision for SCE, including the MFA in Product Design and other new programs. While being engaged as an academic leader and scholar, his professional practice remains active, doing highly creative and forward thinking design.
2012 New York, New York Group Show, Cristina Grajales Gallery, New York